It is often argued that interaction limit is one of the barriers to online shift, as face-to-face communication is an effective emotional trigger. However, we need diverse perspectives to fully grasp one’s advantages and disadvantages. Today, let’s learn how an online event can boost interaction.
Before we get to the main ideas, let us agree on the definition of “interaction”. In the context of this post, interaction means the connection between participants with the organizers, speakers, hosts, and event activities, or among participants. Now, let’s look at online events from a different angle to understand its ability to create optimal interaction.
No limit on the number of participants
In offline events, the number of participants is confined by the space or by the content. For example, how can you “immerse yourself in the world of art”, contemplate the masterpieces, and get all the tranquility you need in a people-jamming exhibition?
By removing all space restrictions and geographical difficulties, online events are the solution to this problem. When you host events online, even fans who live thousands of miles away can still attend and interact with your works. With that said, the “virtual” aspect contributes to increasing the number of interactions.
“Lời thiên thu gọi” (Whisper from eternity) exhibition, a tribute to the late musician Trinh Cong Son, has received much attention recently by exploiting 360 virtual reality technology.
No limit on attending time
There were times when you sorely missed a show, remembered the wrong time, or was unable to spare time for an exhibition visit because you had a huge backlog of work to do.
At the time of COVID-19, major theaters around the world turn to live streaming, enabling the audience to enjoy classic performances at any time and in any place. Viewers can access the official website of the Paris Opera to watch their favorite works whenever and wherever it suits them.
In case of livestream events or webinars, if you are unable to attend, you can find the recordings on the websites or youtube pages of the organizers, and enjoy the programs while you are not consumed by work. Virtual events allow you to interact with events at your convenience.
Internet speed and multi-channel interaction
The success of an online event depends on the internet connection and technological equipment. Today’s development allows audience and organizers to install easily a stable wireless network (during conferences, talkshow, shareholders’ meeting, etc.), and on top of that, to interact more comfortably through their favorite calling apps (Zalo, Viber, Skype, etc.) instead of the program’s online system.
Take the online shareholders’ meeting of Apex’s clients as an example. If shareholders want to discuss with Presidium by Zalo, Viber, or any calling apps that Presidium uses, Apex’s technical department will connect them in an instant, and ensure high quality audio-visual signals.
Post-event interaction
While much of the post has so far focused on the audience’s benefits, it is time to consider the organizers’ side. With post-event interaction, you can easily collect data from all participants – which you hardly succeed in offline events. By asking for feedback, and developing more engaging programs with great content for clients, you can better attend to your potential clients.
Boosted by the best-in-class platform and technological solutions, Apex offers FULL-SERVICE PACKAGE TO ONLINE EVENTS, including customer appreciation party, product launch, company anniversary, year-end party, new-year party, etc.
Contact Apex’s call center today to get a free consultation and a quote that best suits your needs.
Mr. Hoai Phuc – 0932.788.129 – hoaiphuc@apexmedia.vn
Ms. Khanh Linh – 0971.631.298 – khanhlinh@apexmedia.vn
